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VIVE FÁCIL (LIVE EASY)

Mapfre
Spain
Re-imagining the Customer Experience

Elevator pitch

Leveraging technology to gain insights on the reality of daily life for the elderly and help their relatives take better care of them.

Innovation Presentation

The aging of populations has evolved into one of the macro trends taking the headlines in many economic agendas worldwide. One in three people living in Spain is over the age of 55, according to the Fundación MAPFRE Agingnomics Research Center. There are already 15 million seniors in the country, the majority of whom are both prepared and keen to participate in the economy. These take good care of themselves and have shown themselves to be ready to adopt technology into all aspects of their lives. A common strand among this cohort is their avowed sense of self-determination: the vast majority of them have declared a preference for aging in place.

This lengthened longevity is something to be celebrated, as is the desire of our elderly to…

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