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Vitality Next Best Action

South Africa
Re-imagining the Customer Experience

Elevator pitch

Personalised, data-driven health recommendations to add healthy years to our members’ lives.

Innovation Presentation

Discovery's wholly-owned subsidiary in the United Kingdom, Vitality UK, shares its parent Group's core purpose of making our members healthier, and enhancing and protecting their lives. This is enabled through the Vitality Programme, the world’s largest health promotion programme linked to insurance, which provides our members with a range of tools to make positive changes to their lives, and inspirational rewards for doing so.

The Vitality Programme has historically tackled a range of lifestyle behaviours known to impact on long-term health (for example physical activity, nutrition, and mental wellbeing). There is strong evidence that it drives higher engagement than comparable wellbeing programmes, and improves our members’ health. Fo…

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