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Elevator pitch

Disrupting Insurance Sales with the Power of TikTok. As younger audiences 18-30yrs are more reluctant to traditional insurances and the way they are communicated we went the other way and addressed the important topic of income protection. Tiktok is one of the mostly used platforms for the 18-30 audience and the most popular type of content is user generated content (UGC). So we went on to produce UGC by ourselves and also the help of external creators.

Innovation Presentation

TikTok is more than just a platform for viral dance challenges - it's a place where we can make a real difference. With TikSure, we - at Getsurance - are reaching out to the younger generation to raise awareness about the importance of cancer insurance and give them the tools they need to protect themselves.

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