Real-time accident insurance
Together with the Raiffeisen bank and Bluecode payment app we have implemented a real-time ski accident insurance.
Raiffeisen Bank is listed amongst Austria's largest banks, with almost four million customers. Using the Blue Code app, all Raiffeisen customers have access to an easy-to-use and fast
payment method at the Point of Sale. Considering its strategic focus to increase customer loyalty by offering a seasonal product for skiers, the bank was looking for a solution to provide additional services to their clients.
To target the buyer personas´ (skiers) needs, two relevant coverages were extracted from general accident insurance, designing a short-term product called ski accident insurance, valid for a full skiing day with immed…