MAPFRE Firewall Mindset.

MAPFRE Firewall Mindset is a digital cybersecurity awareness campaign for MAPFRE worldwide. It effectively transforms people's habits and behaviors to become the last security barrier against cyber-attacks. Thanks to an innovative methodology based on gamification and storytelling, we've achieved results with a minimal investment of time and resources, through an entertaining and addictive online experience.

It is divided into three seasons, each with three episodes, containing six impacts per episode, in accordance with a well-proven methodology. The first case of each season is an animated webisode where the plot of the FMA (The Firewall Mindset Agency) is developed, featuring characters such as Pil, Mark, and Phantomas. Cases two and three are based on real testimonials told by actual people, to remind us that anyone could be the next cybercriminal’s victim.

Each episode is divided into a pedagogical sequence of six stages, planned to be carried out over four weeks, with a maximum duration of 40 minutes per episode, applying a drizzling rain of impacts that change behaviors in an effective and lasting way. Once the users have completed the campaign, they receive a digital certificate that accredits them as a MAFPRE cyberagents.