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Improving road safety with ANWB Safe Driving Data

Social, Sustainable & Responsible

Elevator pitch

ANWB Drive Safe event data makes it possible for local governments to assess road safety in data-driven way. ANWB provides behavioural insights that are mostly lacking in current traffic models. Therefore, this is a unique collaboration between local governments, commercial and advocacy parties in the Netherlands.

Innovation Presentation

Dear members of the Efma Awards committee,
It is with great pride that we submit our ANWB Safe Driving Data project (ASDD) for the Efma-Accenture Innovation in Insurance Awards 2022.

As an insurance company of the ANWB, we are committed to improve road safety in the Netherlands in every way possible. And the ASDD enables us to do so with impact and result.

Our journey started in 2016, when we launched the ANWB Safe Driving Insurance. This connected driving insurance proposition rewards customers for driving safely by calculating a driving score. The driving score in turn leads to a discount on their premium.

In order to calculate the driving score, we measure speed, corner speed, acceleration and braking, providing us with th…

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