Insurers have traditionally used data, analytics and technology to improve their pricing, processes and profitability. In other words, the industry’s innovation has been used to help themselves, not the customer.
For home insurance, this inward focus results in the worst customer experience two thousand dollars can buy. The lengthy and often confusing process to apply for home insurance has been the industry norm for decades. Customers answer dozens of questions that few people know how to answer offhand – like the age of the roof and the percentage of floor that is carpeted. Errors from memory and guesswork result in inaccurate quotes and less protection than the policyholder desires. Homeowners are discouraged from ever shopping for a new policy after their first try – leaving millions of Americans either with inadequate coverage or overpaying.
Plymouth Rock Assurance – an insurance provider with more than 35 years of experience writing and managing home and auto insurance – completely reinvented the traditional home insurance process with @Home – a break through digital product that enables homeowners to receive a home insurance quote in seconds and purchase a policy in a few more.
@Home eliminates the negative experience often associated with this critical investment. Using machine learned (AI) predictive modeling, @Home sources data from publicly available databases, so that the only requirement necessary to obtain a home insurance quote is the home’s address. Because no guesswork is necessary and the company takes responsibility for its estimates, thousands of Americans can feel confident knowing that they’re getting the coverage they need at the right cost. Voila, it’s that simple.