These four focus areas allow Cathay Life Insurance to provide the most complete health coverage in the industry.
1. Wellness Engagement
Cathay Life Insurance has recently launched a wellness program called "FitBack" that is integrated into the Cathay Life App. It is designed to serve as a constant reminder and motivation for customers to remain committed to their health goals, upgrade their membership levels, and receive rewards. FitBack has partnered with cross-industry partners, such as Decathlon, Garmin, and 7-Eleven, to provide health-oriented tasks for customers.
In response to the trends of climate change, aging society, and future talent shortage, Cathay Life Insurance has established "climate, health, and empowerment" as the three major pillars of its long-term sustainability strategy. On the occasion of its 60th anniversary, Cathay Life Insurance launched the "Every Step Counts" charity event, where policyholders only need to maintain their walking exercise habits and upload their daily step counts on the "FitBack" to participate in the public welfare event.
2. Chronic Disease Management
Cathay Life Insurance has partnered with renowned local clinics to provide comprehensive care services for policyholders with chronic conditions. The teams consist of doctors, nutritionists, pharmacists, and educators who work together to craft a personalized approach to healthcare.
3. Elderly Care
In response to the needs of the elderly population, Cathay Life Insurance has trained their staff to be health consultants who are well-versed in elderly care and government resources. Additionally, they are collaborating with the Industrial Technology Research Institute to develop cognitive function testing services.
4. Behavior-related insurance
Cathay Life Insurance recognizes the importance of healthy behavior in preventive healthcare and has expanded its behavior-related insurance offerings in recent years to focus on preemptive prevention and reduction of claims. Cathay Life Insurance is currently the market leader in profits from behavior-related insurance and aims to strengthen its position further with the launch of an industry-first behavior-related insurance that combines membership levels with discounted premiums.
Overall, Cathay Life Insurance is committed to providing their policyholders with comprehensive and personalized healthcare solutions to improve their overall well-being.