Flip is a new insurtech business that was built in 2021 as a corporate venture by the not for profit insurance giant HCF.
We set out to build an injury insurance business for the 50%+ of Australians that do not have private health insurance and who are disengaged, confused and tired with the traditional insurance players.
Young Aussies are underinsured and face large unexpected out of pocket expenses if and when they have accidents that require medical support or which have knock on cost impacts to their lives.
But the new generation of consumers want the products they buy to be relevant, easy and consistent with their values.
Relevance: Why should consumers pay for insurance when they don't feel they need it or at times when t…