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Discover Your Purpose Campaign

Liberty Insurance
Social, Sustainable & Responsible

Elevator pitch

The ‘Discover Your Purpose’ initiative was an interactive customer experience which provided customers with the opportunity to reflect on the big impact of small decisions, while raisjng money for important charities around Europe.

Innovation Presentation

Liberty Insurance launched ‘Discover Your Purpose’, an initiative designed to encourage reflection on the big impact of small decisions, aligning with its corporate purpose to help people embrace today and confidently pursue tomorrow. It used an interactive, gamified story, hosted at, which allowed users to make a positive impact on some of the most important issues that our society faces: caring for the planet, diversity and inclusion, poverty, and health and well-being.

Through this initiative, Liberty partnered with 12 charities operating within its European markets in Ireland, Northern Ireland, Spain, and Portugal.

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