Coup de pousse

Groupama / Coup de pousse
France
Social, Sustainable & Responsible

Elevator pitch

Restaurant voucher card that finances sustainable agriculture.

Innovation Presentation

Coup de pousse offers a meal voucher card committed to financing agricultural resilience projects. The objective is to recreate the link between our food and the farms, and to make this salary advantage a lever of solidarity. Like Time for the Planet or C'est qui le Patron, the goal is to collectively engage companies and employees, and to prove that we can participate together in the transition to a more sustainable agriculture.

The employees, via their companies, use the meal voucher card and their act of consumption allows to finance projects.

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