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Bradesco Seguros – The pioneering insurance group in TIK TOK

Bradesco Seguros
Re-imagining the Customer Experience

Elevator pitch

The pioneering spirit marks the debut of the largest insurance company in Latin America on the Social Network. Light, funny and informative: The Insurer’s videos that conquer the youngers in the fastest growing social networks in the world.

Innovation Presentation

How to talk about INSURANCE to a youthful and accelerated generation?

In order that the topic reach young people who were born between 1995 and 2010, it is necessary to understand what captures their attention and makes them engage. In January 2021, Bradesco Seguros debuted its profile on Generation Z's favorite social network, Tik Tok. With videos from 15 seconds to 3 minutes, with humorous and didactic sketches about the universe of Insurance, and developed with digital influencers, the profile reached, in 9 months, 23,900 followers, with total views of 69,748,041 and more than 174,600 likes in the content produced.

In a period of eight months (January 2021 to August 2021), Bradesco Seguros made 26 posts on its TikTok profile. Most…

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