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BeRebel - Pay per you (Unipol Group)

BeRebel
Italy
Product & Service Innovation

Elevator pitch

BeRebel is a unique and distinctive offering in the Italian auto insurance market that allows customers to pay only for km driven through a self-installing telematics device. It is the only free and totally flexible offer, renewed from month to month like a Netflix or Gym-subscription, but can be terminated at any time. It is completely paperless and managed by a single app, with one&only statement at the end of the month for all family vehicles and with discounts for proper vehicle use and driving style.

Innovation Presentation

BeRebel is an innovative product in the European market that combines:
- convenience and comfort for the customer
- the advanced use of telematics and information technology to ensure an unparalleled user experience
- all-round technical-insurance excellence both in the product design (all warranties are priced per km, even Theft and Legal Expenses!) and in ensuring profit to the insurer.

BeRebel was designed from scratch to challenge the traditional insurance regulatory framework: it uses a subscription model typical of modern digital services, with a one-month term contract, but which can be discontinued for any reason at any time, allowing Customers maximum freedom and flexibility.
The two-thirds of Customers who drive less than…

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