In line with Intesa Sanpaolo Group’s objective to develop insurance in Italy, Intesa Sanpaolo Assicura, the parent company focused on P&C, has created “Area X” the first ever space that leverages technology innovation (e.g. holograms, virtual reality, ...) to make visitors virtually aknowledge the value of insurance in everyday choices through immersive experiences.
https://www.intesasanpaolo.com/it/common/landing/esperienza-virtuale-ar…
Area X aims to foster the value of insurance in everyday life situations, using virtual reality to immerse visitors in a virtual interactive gamification where they have to make choices and consequences, according with the coverages they chose. The edutainment purpose of Area X is further strengthened through its key experiences:
• Holographic windows – with stories on family and people
• “Exploration” – a walk on an alien planet through virtual reality
• “Home” – a visit in a future home where the user has to manage different chores and react to different situations to protect the home
• “Motor” – a trip onboard a futuristic rover in which the user has to make the right choices to reach the destination
• Video-wall – with popular Italian influencers telling about how insurance and protection affects their life
Customers are further engaged through a gamification framework enabled by an NFC bracelet activated at the start of the customer journey. Visitors can chose among 3 different kind of games and personalize their experience swiping the bracelet at each gaming stand and choosing the insurance coverages they think will protect him/herself during the experiences. According to the visitor’s behaviour during the experiences and the chosen coverages, the user will receive points and will be able to “compare” their performance with other visitors'. At the end of his/ her visit, each user can receive a summary of his experience,. with the choices he/her made, the consequences and the points gathered in each experience, along with pictures taken during virtual reality. In this way he/she can reflect and learn how best to protect them selves.
