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AIGC Follow me (AFM) - AI Generated Content Social Media Marketing Model

Ping An Group (Pingan)
Connected Ecosystems & Marketplaces

Elevator pitch

A model that empowers marketers to interact with customers across multiple social media platforms by flexibly generating desirable, accessible and reliable contents in the company with AI technologies.

Innovation Presentation

AIGC Follow Me: Create accompanying content generation tools for insurance agents, build AI Generated Content Social Media Marketing Model (AFM), assist agents in serving more customers, improve efficiency and quality, and enable top agents to play a leading role in the insurance industry. AFM is the industry's pioneering model that helps marketers operate a diverse range of contents, including posters, short and medium videos, and fulfill an integrated online and offline service process of content publishing, accurate customer recommendation, customer profile analysis, and sales lead conversion on active social media.

At present, we have 303,000 insurance agents active on social platforms for effective customer acquisition, using our 4…

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