[Overview]
Aflac has developed 3D content on nursing care and cancer to help customers better understand nursing care and cancer. Using XR devices (Oculus, Smart Glasses), customer interest in insurance can be fostered. This innovation is expected to lead to an increase in the number of nursing care and cancer insurance consultations.
[Details of initiative]
■ Oculus
Aflac has developed content through which customers can experience the difficulties of people who require nursing care when eating (difficulty in seeing, difficulty in hearing and trembling hands). By using the VR device “Oculus” and providing this content to customers, they can immerse themselves and have an interactive experience in a virtual space that simulates life in a nursing home. These realistic experiences are helping customers understand nursing care and the importance of insurance.
■ Smart Glasses
Aflac has developed the "Cancer Classroom," a 3D content that is intuitive, visual and easy to understand. The Cancer Classroom provides customers with hands-on learning opportunities using AR technologies with the wearable device "Smart Glasses." This innovation is promoting better understanding of cancer and insurance, as well as the importance of cancer screening.
The "Cancer Classroom" presents the following four themes.
1. Cancer language
Video content showing how cancer cells grow to about 1 cm
2. Cancer math
Video content showing the 5-year survival rate from cancer detection and the 10-year survival rates for five organs (stomach, lung, colon, breast and uterus) depending on cancer stage
3. Health and physical education for cancer
Video content explaining the relationship between lifestyle/viruses and cancer, the relationship between smoking and cancer, and the number of cancer-causing substances contained in tobacco
4. Cancer screening
Video content introducing the screening rates for cervical cancer and breast cancer in countries around the world (Japan, US, UK, Australia, and South Korea) and the screening methods for cancer in any of the five organs (stomach, lung, colon, breast and uterus)
