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"3-in-1" critical illness plan

FWD Group
Singapore
Product & Service Innovation

Elevator pitch

Cover what you know and are concerned with. Be smart.

Innovation Presentation

In Singapore, 1 in 4 people may develop cancer in their lifetime*

Back in 2018, FWD responded by launching a first-of-its-kind Cancer insurance, covering all stages of cancer (not just late stages, which is what our competitors do). You may have seen our advertisement: https://www.youtube.com/watch?v=B36Q5fNEsIw.

Singaporeans had been Googling for "cancer insurance" 850 times in 2017. This increased 329% in 2019, and most importantly for a young company like us, Singaporeans Googled "FWD cancer insurance" (with our brand name) 7,000 times within 10 months of product launch.** We had succeeded in increasing awareness of our brand as well as our very first Critical Illness insurance product.

In 2020, we saw a new opportunity in…

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